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Pay per click advertising

Pay per click (PPC) management for Google Ads

Google Ads campaigns set up and managed by a team that checks the tracking first. You see which clicks turn into calls, forms and sales, and where budget is being wasted.

Marketing team reviewing ad performance charts

What is PPC management?

PPC (pay per click) management is the ongoing work of running paid search ads, where you pay each time someone clicks. It covers keywords, ad copy, bids, budgets and conversion tracking. RedCloud Global manages Google Ads for overseas businesses from Davao City, starting with tracking you can trust.

Updated ยท Reviewed by the RedCloud Global team

Platform
Google Ads: search, Performance Max and remarketing
Tracking
GA4, Google Tag Manager and Google Ads conversions
Ad spend
paid by you directly to Google, separate from our fee
Reports
monthly, from your own Google Ads and GA4 data

What we manage

Every part of your Google Ads account

We start by checking what is already there. Then we fix the tracking, cut the waste and build from what works.

Account audit

A review of your account, tracking and wasted spend before we change anything.

  • Conversion tracking check
  • Search terms that waste budget
  • Structure and settings review

Keyword research

Search terms that match buyers, with negative keywords to block poor clicks.

  • Buyer-intent keywords
  • Negative keyword lists
  • Match type plan

Ad copy and assets

Clear ads that match each search and send people to the right page.

  • Responsive search ads
  • Sitelinks, callouts and call assets
  • Ongoing ad tests

Conversion tracking

Calls, forms and purchases tracked properly in Google Ads and GA4.

  • Google Tag Manager setup
  • Enhanced conversions
  • GA4 key events

Bids and budgets

Budget moved toward the campaigns that bring results.

  • Bid strategy setup
  • Budget pacing
  • Location and schedule settings

Landing page advice

Practical changes to the pages your ads send people to.

  • Message match with your ads
  • Form and call-to-action fixes
  • Page speed checks

Ways to work together

Pick a starting point

Some accounts need a clean-up first. Others are ready for steady monthly management.

Audit and setup

A one-off audit, with tracking and campaign structure rebuilt properly.

  • Written audit
  • Tracking fixed and tested
  • Campaign structure rebuilt

New campaign launch

A new campaign for a product, service or location, built from scratch.

  • Keyword and competitor research
  • Ads and assets written
  • Tracking in place before launch

Why RedCloud Global

Ads run by people who check the numbers

Most wasted ad spend starts with broken tracking. We set it up and test it first, then manage the account from data you can see in your own dashboards.

Book a free call
  • Tracking first

    Conversion tracking is set up and tested before more budget goes in, so results are measured correctly.

  • Hours that overlap yours

    Working hours are set in your proposal, with time that overlaps your business day. We are in the Philippines (UTC+8).

  • Clear, regular updates

    Written updates in English on the schedule you agree, by email or your team chat.

  • Your accounts stay yours

    Logins, files and ad accounts stay in your name. Access is removed when the work ends.

  • A real company behind the work

    RedCloud Global is part of RedCloudApp, a software and web team in Davao City, Philippines, with a phone line and inbox you can reach.

  • Built on long-term work

    RedCloudApp business software has been in daily use for almost 10 years. We bring the same care to every client.

Who it is for

A good fit if you

PPC works best when you know what a lead or sale is worth to you. If you are not sure yet, we help you work it out on the first call.

  • Spend on Google Ads but cannot tell what it brings in
  • See conversions that do not match your real leads or sales
  • Want to launch search ads for the first time
  • Need someone who can fix tracking and run the ads
  • Want plain-language reports, not jargon

How it works

How PPC management starts

Nothing changes in your account until you have seen the audit and agreed the plan.

  1. Free call

    Tell us your goals, budget and current account setup.

  2. Audit

    We review tracking, structure and wasted spend, and share what we find.

  3. Fix and launch

    Tracking is fixed and tested, then campaigns are built or improved.

  4. Manage and report

    Ongoing changes, with a monthly report from your own data.

Questions, answered

PPC management questions, answered

How much does PPC management cost?

Our management fee is quoted in writing after a free call, based on the account and the work involved. Your ad spend is paid directly to Google and is separate from our fee.

How much should I spend on Google Ads?

It depends on your market, location and what a customer is worth to you. We suggest a starting budget after checking keyword costs for your area.

Will I own my Google Ads account?

Yes. The account stays in your name and billing goes to your card. We work through manager access that you can remove at any time.

How soon will I see results?

Ads can bring clicks within days of launch. Steady results usually take a few weeks of data and adjustments. We will not promise a fixed return.

Can you fix our conversion tracking only?

Yes. A tracking audit and fix in GA4, Google Tag Manager and Google Ads can be done as a one-off project.

Do you manage Facebook and Instagram ads too?

Yes, as a separate service. See social media ads management.

Explore more

Search engine optimization

SEO services

Technical fixes, on-page work and content planning, measured in Search Console and GA4.

  • Technical SEO
  • On-page optimization
  • Structured data

Paid social advertising

Social media ads

Facebook and Instagram ads planned around your offer, with Pixel and Conversions API tracking checked first.

  • Audience planning
  • Ad creative
  • Pixel and tracking

Remote staffing from the Philippines

Virtual assistant services

Trained assistants from the Philippines for admin, inbox, customer support and online store tasks.

  • Inbox and customer support
  • Scheduling and admin
  • Online store support

Free first call

Tell us what you want off your plate

A short call to hear what you need. You get a written scope and price afterwards, with no obligation.